[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.cwssk.sk\/m-obchod-tri-zlate-pravidla-pre-obchodnikov\/#Article","mainEntityOfPage":"https:\/\/www.cwssk.sk\/m-obchod-tri-zlate-pravidla-pre-obchodnikov\/","headline":"M-obchod – tri zlat\u00e9 pravidl\u00e1 pre obchodn\u00edkov","name":"M-obchod – tri zlat\u00e9 pravidl\u00e1 pre obchodn\u00edkov","description":"Jeden zo \u0161tyroch \u013eud\u00ed na celom svete teraz vlastn\u00ed smartphone a 55% v\u0161etk\u00e9ho \u010dasu str\u00e1ven\u00e9ho na maloobchodn\u00fdch str\u00e1nkach sa teraz uskuto\u010d\u0148uje na mobilnom zariaden\u00ed . \u00a0 Zatia\u013e \u010do m-commerce ovl\u00e1da iba mal\u00fa (1,6%) \u010das\u0165 celkov\u00e9ho maloobchodn\u00e9ho priestoru (online a offline), v\u00fdskum mobiln\u00e9ho zariadenia je d\u00f4le\u017eitou s\u00fa\u010das\u0165ou rozhodnutia o k\u00fape. V prieskume z marca 2014, ktor\u00fd […]","datePublished":"2019-08-11","dateModified":"2019-08-11","author":{"@type":"Person","@id":"https:\/\/www.cwssk.sk\/author\/#Person","name":"","url":"https:\/\/www.cwssk.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/212a6ea425a80cff3df937dbbc230f07127cee4fead311d1e3d946308365d666?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/212a6ea425a80cff3df937dbbc230f07127cee4fead311d1e3d946308365d666?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"cwssk.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.cwssk.sk\/wp-content\/uploads\/img_a305360_w16821_t1566644975.jpg","url":"https:\/\/www.cwssk.sk\/wp-content\/uploads\/img_a305360_w16821_t1566644975.jpg","height":0,"width":0},"url":"https:\/\/www.cwssk.sk\/m-obchod-tri-zlate-pravidla-pre-obchodnikov\/","about":["Internet"],"wordCount":334,"articleBody":"Jeden zo \u0161tyroch \u013eud\u00ed na celom svete teraz vlastn\u00ed smartphone a 55% v\u0161etk\u00e9ho \u010dasu str\u00e1ven\u00e9ho na maloobchodn\u00fdch str\u00e1nkach sa teraz uskuto\u010d\u0148uje na mobilnom zariaden\u00ed .\u00a0Zatia\u013e \u010do m-commerce ovl\u00e1da iba mal\u00fa (1,6%) \u010das\u0165 celkov\u00e9ho maloobchodn\u00e9ho priestoru (online a offline), v\u00fdskum mobiln\u00e9ho zariadenia je d\u00f4le\u017eitou s\u00fa\u010das\u0165ou rozhodnutia o k\u00fape. V prieskume z marca 2014, ktor\u00fd uskuto\u010dnila spolo\u010dnos\u0165 Nielsen pre spolo\u010dnos\u0165 xAd a Telmetrics, sa zistilo, \u017ee 70% a\u017e 80% pou\u017e\u00edvate\u013eov smartf\u00f3nov alebo tabletov v USA uviedlo, \u017ee dokon\u010dili alebo \u010doskoro dokon\u010dia n\u00e1kup s\u00favisiaci s ich vyh\u013ead\u00e1van\u00edm smartf\u00f3nov.\u00a0Pod\u013ea Spilmana by tento rok mali myslie\u0165 obchodn\u00edci na tri veci, ak d\u00fafaj\u00fa, \u017ee zv\u00fd\u0161ia pr\u00edjmy z m-obchodu:\u00a0Optimaliz\u00e1cia mimo vzh\u013eadIn\u00fdmi slovami, optimalizujte pre jednotliv\u00e9 opera\u010dn\u00e9 syst\u00e9my (Android, iOS at\u010f.) A r\u00f4zne ve\u013ekosti obrazovky. Nesta\u010d\u00ed u\u017e len umiestni\u0165 webov\u00fa str\u00e1nku na obrazovku smartf\u00f3nu.\u00a0Zv\u00fdraznenie impulzn\u00fdch polo\u017eiekObchodn\u00edci by mali \u201eoptimalizova\u0165 mobiln\u00e9 prostriedky tak, aby obsahovali polo\u017eky, ktor\u00e9 si vy\u017eaduj\u00fa menej pl\u00e1novania a viac impulzu\u201c. In\u00fdmi slovami, obchodn\u00edci by sa pri zameran\u00ed na m-commerce mali sna\u017ei\u0165 tla\u010di\u0165 men\u0161ie a impulz\u00edvnej\u0161ie polo\u017eky pre mobiln\u00e9 zariadenia, preto\u017ee polo\u017eky s ve\u013ek\u00fdmi l\u00edstkami, ktor\u00e9 spotrebitelia potrebuj\u00fa viac \u010dasu na prem\u00fd\u0161\u013eanie, neprines\u00fa okam\u017eite v\u00fdsledky na mobiln\u00fdch zariadeniach.\u00a0Zjednodu\u0161enie transakci\u00edSpilman poznamen\u00e1va, \u017ee mobiln\u00e9 nakupovanie je \u010dastej\u0161ie ako neprenosn\u00e9, tak\u017ee maloobchodn\u00edci si musia by\u0165 ist\u00ed, \u017ee neexistuj\u00fa prek\u00e1\u017eky pri konverzii – cel\u00fd proces od platby a\u017e po platbu by mal ma\u0165 minim\u00e1lny po\u010det kliknut\u00ed.\u00a0Na z\u00e1ver p\u00ed\u0161e: \u201eMobiln\u00e9 pr\u00edle\u017eitosti pre zna\u010dky neboli nikdy v\u00e4\u010d\u0161ie ani naliehavej\u0161ie. Najv\u00e4\u010d\u0161\u00edmi v\u00ed\u0165azmi elektronick\u00e9ho obchodu v roku 2015 bud\u00fa t\u00ed, ktor\u00ed najefekt\u00edvnej\u0161ie zachytia a preved\u00fa svoje mobiln\u00e9 publikum.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"M-obchod – tri zlat\u00e9 pravidl\u00e1 pre obchodn\u00edkov","item":"https:\/\/www.cwssk.sk\/m-obchod-tri-zlate-pravidla-pre-obchodnikov\/#breadcrumbitem"}]}]